Welcome to an extraordinary world!
We believe in dreamers, we believe in magicians, we follow hearts with all our minds, we welcome you all to the world of #ExtraordinaryTogether.
25 years ago, leading worldwide media & entertainment conglomerate, ZEE Entertainment Enterprise Ltd. (ZEEL), launched India’s first Hindi satellite television channel, Zee TV. Since then, ZEE has expanded into a Media & Entertainment powerhouse with content creation abilities across genres, languages, and platforms. To commemorate this momentous occasion, ZEEL today unveiled its new brand ideology and purpose “Extraordinary Together” with a vision to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary.
Elaborating on ZEE’s new corporate brand ideology, Mr. Punit Goenka, MD & CEO, ZEEL said, “Our Chairman, Dr. Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media & entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”
ZEE is today counted amongst the world’s largest content companies with presence in over 173 countries and reach of more than 1.3 billion viewers globally and is the only company in India to have such a diversified presence in Media & Entertainment. With its eyes firmly set on 3 billion viewers in the next six years, the company has tirelessly worked to widen its content profile to cater to a wide variety of tastes, preferences, cultural and age demographics.
Throwing light on the company’s growth plans, Mr. Amit Goenka, CEO – International Broadcast Business, ZEEL said, “With the vision of becoming the world’s leading global content company from the emerging markets, content is our core focus area and our primary objective is to create extraordinary content for all types of audience across different screens and platforms. Digital is a key focus area and we are soon to launch our revolutionary digital platform, Z5 in the next few weeks.”
Embarking on this collaborative journey, ZEE’s aim is to continue to provide extraordinary entertainment content across genres, languages, and geographies; delighting consumers across screens, platforms and devices.